Aranya Boutique

A Fair Trade fashion house specializing in the revival of natural dyes and handwoven fabrics. With a legacy that spans 20 years of activity and a loyal customer base, Aranya stands for ethical production, tradition and elegance. We created a logo typeface that embodies trees to represent the Bengali meaning of Aranya – forest. A symbol of diversity & community. We set out to tell the story of its signature colours and where they come from.

Rebranding

Journey of True Color

The re-branding project was a delicate balance of preserving Aranya’s heritage and creating a new look & feel . This included the design of a new logo, brand guide, art direction, packaging and interior installations.

Crafted
from Nature

Lookbook Design

Group 3@2x

Old Recipes
New Look

The re-branding project was a delicate balance of preserving Aranya’s heritage and creating a new look & feel.

This included the design of a new logo, brand guide, art direction, packaging and interior installations.

Art Direction for Social Media Campaign